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Skills assessment for Consumer Goods (FMCG)

Compare sales, merchandising and supply chain skills across every rep, planner and account team.

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Skills your team could be scored on in Key Account Management

Retailer Relationship BuildingJoint Business PlanningTrade Terms and Promotional Negotiation

Every skill, level, and label is editable — this is a starting point, not a fixed list.

Every Consumer Goods (FMCG) discipline in SkillScorer

SkillScorer ships with 5 Consumer Goods (FMCG) disciplines and 50 individual skills out of the box. Choose a discipline to see every skill, its description and the levels that come with it — each one fully editable, renameable or removable, and you can add your own to match how your organisation actually works.

Key Account Management

10 skills

Key account managers grow brands inside major retailers. This scorecard covers retailer relationships, planning, negotiation, category insight and forecasting so consumer goods companies can develop account talent consistently.

  • Retailer Relationship Building
  • Joint Business Planning
  • Trade Terms and Promotional Negotiation
  • Category and Shopper Insight
  • Sales Forecasting and Demand Planning Input
  • Promotional Planning and Post-Event Analysis
  • New Product Launch Execution
  • Data Analysis and Retailer Portals
  • + 2 more
See all Key Account Management skills →

Field Sales & Merchandising

10 skills

Field reps make sure products are on the shelf and displayed properly. This scorecard covers store calls, ordering, planograms, promotions and relationships with store teams.

  • Store Call Planning and Route Efficiency
  • Range, Distribution and Availability Checks
  • Planogram and Shelf Compliance
  • Promotional Display and Ticketing Execution
  • Order Taking and Replenishment Suggestions
  • Store Team Relationships
  • Handheld and Reporting Tools
  • Competitor Activity and Market Feedback
  • + 2 more
See all Field Sales & Merchandising skills →

Brand & Trade Marketing

10 skills

Brand teams build demand and win at shelf. This scorecard covers brand strategy, consumer insight, trade marketing, campaigns and financial understanding.

  • Brand Strategy and Positioning
  • Consumer and Shopper Research
  • Campaign Planning and Agency Management
  • Trade Marketing and In-Store Activation
  • Pricing, Promotions and Revenue Growth Management
  • New Product Development Involvement
  • Digital and Social Marketing
  • Budget and Return on Investment Tracking
  • + 2 more
See all Brand & Trade Marketing skills →

FMCG Supply Chain & Demand Planning

10 skills

Supply chain teams keep products available at the lowest cost. This scorecard covers forecasting, inventory, production planning, distribution and service levels.

  • Statistical Forecasting and Demand Sensing
  • Inventory Targets and Working Capital
  • Production and Supply Planning
  • Distribution and Transport Coordination
  • Service Level and OTIF Management
  • S&OP Process Participation
  • Shelf Life and Obsolescence Management
  • ERP and Planning Tool Proficiency
  • + 2 more
See all FMCG Supply Chain & Demand Planning skills →

Consumer Goods Quality & Regulatory

10 skills

Quality and regulatory teams protect consumers and the brand. This scorecard covers specifications, labelling, testing, supplier quality, complaints and recalls.

  • Product Specifications and Quality Standards
  • Labelling, Claims and Regulatory Compliance
  • Supplier and Co-Manufacturer Quality Management
  • Consumer Complaint Investigation
  • Recall Procedures and Traceability
  • Sensory and Laboratory Testing Awareness
  • Audit Readiness and Certification
  • Risk Assessment and Corrective Actions
  • + 2 more
See all Consumer Goods Quality & Regulatory skills →

See it set up for Consumer Goods (FMCG)

Book a demo and we'll help you configure SkillScorer around how your organisation actually works.

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