Creative & Digital Design
Graphic Design skills assessment
Graphic designers make ideas visible and memorable. This scorecard covers concept, typography, layout, brand consistency and client collaboration so studios can compare designers and grow talent from junior to creative director.
- 12 skills to score
- 1–10 scale on every skill
- 6 starting levels
The 12 Graphic Design skills you can score
These are the default Graphic Design skills in SkillScorer. Each one is scored from 1 to 10 for every designer, and you can edit, remove or add skills at any time.
Concept Development
Turns a brief into original, relevant ideas and can explain the thinking behind each direction.
Typography
Chooses and pairs typefaces with control of hierarchy, spacing and readability across formats.
Layout and Composition
Arranges elements with balance, grid discipline and clear visual flow for the intended audience.
Colour and Imagery
Uses colour, photography and illustration deliberately to support the message and brand.
Brand Identity Work
Builds consistent logos, systems and guidelines that hold together across applications.
Software Proficiency
Works quickly and accurately in the Adobe suite, Figma or equivalent tools.
Print and Production Knowledge
Prepares files with correct bleed, colour modes and specifications for printers and vendors.
Responding to Feedback
Accepts critique gracefully and revises work without losing the strength of the original idea.
Client Presentation
Presents and defends creative work confidently and persuasively to clients and stakeholders.
Time and Project Management
Delivers to deadline, manages revisions and communicates early when scope changes.
Attention to Detail
Checks alignment, spelling and consistency so files leave the studio without errors.
Creative Curiosity
Follows design trends, references and techniques and applies new ideas thoughtfully.
Levels included with Graphic Design
Graphic Design starts with 6 levels, which SkillScorer calls “Seniority Level” for creative & digital design, so designers can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Junior
- Intermediate
- Senior
- Lead
- Art Director
- Creative Director
How Graphic Design works in SkillScorer
Score
Each designer in a studio is scored on the Graphic Design skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank designers, compare two side by side, or compare your studios against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Graphic Design skills need attention. Reports also follow each creative lead's studio.
Graphic Design scorecard: common questions
What skills does the Graphic Design scorecard include?
SkillScorer's Graphic Design scorecard covers 12 skills: Concept Development, Typography, Layout and Composition, Colour and Imagery, Brand Identity Work, Software Proficiency, Print and Production Knowledge, Responding to Feedback, Client Presentation, Time and Project Management, Attention to Detail and Creative Curiosity. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are designers scored in Graphic Design?
Every designer is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one studio and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Graphic Design?
Graphic Design starts with these levels (called “Seniority Level” in the app): Junior, Intermediate, Senior, Lead, Art Director and Creative Director. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Graphic Design skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In creative & digital design the app talks about designers, studios and creative leads, and you can change any of those words too.
Score Graphic Design with SkillScorer
Book a demo and we'll set up Creative & Digital Design and Graphic Design with the skills, levels and wording ready to go.
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