Florists & Floral Design
Floral Business Management & Marketing skills assessment
Flower shop owners balance creativity with margins. This scorecard covers pricing, marketing, staffing, systems and customer retention.
- 10 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 10 Floral Business Management & Marketing skills you can score
These are the default Floral Business Management & Marketing skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.
Pricing and Margin Management
Prices arrangements to cover flowers, labour and overheads and maintains margins.
Marketing, Photography and Social Media
Promotes the business with photography and social media that show the work well.
Subscriptions, Corporate Accounts and Events
Builds recurring revenue with subscriptions, corporate accounts and event work.
Staff Recruitment and Rostering
Recruits and rosters staff to match peaks and quiet periods.
Inventory, Buying and Cash Flow
Manages buying, inventory and cash flow through peaks and troughs.
Systems, POS and Online Store Management
Runs POS and online store systems that make ordering easy.
Customer Reviews and Reputation
Encourages reviews and responds professionally to feedback.
Supplier Terms and Costs
Negotiates supplier terms and monitors costs.
Compliance, Insurance and Safety
Keeps insurance, safety and legal compliance up to date.
Seasonal Peak Preparation
Plans stock, staff and delivery well ahead of peak days.
Levels included with Floral Business Management & Marketing
Floral Business Management & Marketing starts with 5 levels, which SkillScorer calls “Stage” for florists & floral design, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Manager
- Senior Manager
- Owner
- Multi-Shop Owner
- Franchise Operator
How Floral Business Management & Marketing works in SkillScorer
Score
Each team member in a shop is scored on the Floral Business Management & Marketing skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank team members, compare two side by side, or compare your shops against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Floral Business Management & Marketing skills need attention. Reports also follow each head florist's shop.
Floral Business Management & Marketing scorecard: common questions
What skills does the Floral Business Management & Marketing scorecard include?
SkillScorer's Floral Business Management & Marketing scorecard covers 10 skills: Pricing and Margin Management, Marketing, Photography and Social Media, Subscriptions, Corporate Accounts and Events, Staff Recruitment and Rostering, Inventory, Buying and Cash Flow, Systems, POS and Online Store Management, Customer Reviews and Reputation, Supplier Terms and Costs, Compliance, Insurance and Safety and Seasonal Peak Preparation. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are team members scored in Floral Business Management & Marketing?
Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one shop and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Floral Business Management & Marketing?
Floral Business Management & Marketing starts with these levels (called “Stage” in the app): Manager, Senior Manager, Owner, Multi-Shop Owner and Franchise Operator. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Floral Business Management & Marketing skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In florists & floral design the app talks about team members, shops and head florists, and you can change any of those words too.
Score Floral Business Management & Marketing with SkillScorer
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