Unions & Membership Associations
Policy, Research & Campaigns skills assessment
Policy and campaign teams shape the public case for members. This scorecard covers research, analysis, submissions, media and campaign strategy.
- 10 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 10 Policy, Research & Campaigns skills you can score
These are the default Policy, Research & Campaigns skills in SkillScorer. Each one is scored from 1 to 10 for every staff member, and you can edit, remove or add skills at any time.
Policy Research and Data Analysis
Finds and analyses credible evidence and data to build a well-supported policy position.
Submissions to Inquiries and Governments
Writes persuasive, evidence-based submissions to inquiries and government consultations.
Media Relations and Public Communication
Pitches stories, prepares spokespeople and communicates the organisation's position clearly to the public.
Campaign Strategy and Messaging
Develops campaign strategy and simple, memorable messages that move the target audience.
Coalition Building and Stakeholder Engagement
Builds alliances with community, industry and political groups to strengthen campaigns.
Digital Advocacy and Social Media
Uses social media and online tools to recruit supporters and amplify campaigns.
Political Awareness and Lobbying
Understands the political landscape and lobbies decision makers ethically and effectively.
Research Accuracy and Fact-Checking
Verifies facts and figures carefully so published claims withstand scrutiny.
Writing for Different Audiences
Adapts tone and detail for members, media, politicians and the public.
Evaluating Campaign Impact
Measures campaign results against goals and uses the findings to improve next time.
Levels included with Policy, Research & Campaigns
Policy, Research & Campaigns starts with 5 levels, which SkillScorer calls “Seniority Level” for unions & membership associations, so staff members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Research Officer
- Senior Officer
- Policy Manager
- Campaign Director
- Head of Policy
How Policy, Research & Campaigns works in SkillScorer
Score
Each staff member in a branch is scored on the Policy, Research & Campaigns skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank staff members, compare two side by side, or compare your branches against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Policy, Research & Campaigns skills need attention. Reports also follow each senior organiser's branch.
Policy, Research & Campaigns scorecard: common questions
What skills does the Policy, Research & Campaigns scorecard include?
SkillScorer's Policy, Research & Campaigns scorecard covers 10 skills: Policy Research and Data Analysis, Submissions to Inquiries and Governments, Media Relations and Public Communication, Campaign Strategy and Messaging, Coalition Building and Stakeholder Engagement, Digital Advocacy and Social Media, Political Awareness and Lobbying, Research Accuracy and Fact-Checking, Writing for Different Audiences and Evaluating Campaign Impact. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are staff members scored in Policy, Research & Campaigns?
Every staff member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one branch and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Policy, Research & Campaigns?
Policy, Research & Campaigns starts with these levels (called “Seniority Level” in the app): Research Officer, Senior Officer, Policy Manager, Campaign Director and Head of Policy. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Policy, Research & Campaigns skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In unions & membership associations the app talks about staff members, branches and senior organisers, and you can change any of those words too.
Score Policy, Research & Campaigns with SkillScorer
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