SkillScorer ships with 5 E-commerce & Online Retail disciplines and 50 individual skills out of the box. Choose a discipline to see every skill, its description and the levels that come with it — each one fully editable, renameable or removable, and you can add your own to match how your organisation actually works.
10 skills
Online store managers run the shopfront that never closes. This scorecard covers product listings, merchandising, pricing, site experience and reporting so e-commerce teams can compare specialists and lift conversion.
- Product Listing Quality and Content
- Catalogue, Category and Search Merchandising
- Pricing, Promotions and Discount Strategy
- Platform Proficiency (Shopify, WooCommerce, Marketplaces)
- Conversion Rate Optimisation
- Inventory Sync and Stock Accuracy
- Marketplace Selling and Channel Management
- Site Analytics and Reporting
- + 2 more
See all Online Store Management skills → 10 skills
Fulfilment and support teams deliver on the online promise. This scorecard covers picking, packing, shipping, returns, and support quality.
- Picking and Packing Accuracy
- Packaging Quality and Damage Prevention
- Carrier Selection, Labelling and Dispatch
- Returns Processing and Refund Accuracy
- Customer Support by Email, Chat and Phone
- Handling Delivery Problems and Complaints
- Order System and Warehouse Software Use
- Peak Season and Sale Event Readiness
- + 2 more
See all Online Order Fulfilment & Customer Care skills → 10 skills
Growth teams bring shoppers to the store and bring them back. This scorecard covers paid advertising, email and SMS, SEO, content and analytics for online retailers.
- Paid Search and Shopping Ads
- Paid Social and Creative Testing
- Email, SMS and Retention Marketing
- SEO for Product and Category Pages
- Influencer, Affiliate and Partnership Programs
- Customer Segmentation and Lifetime Value Analysis
- Attribution, Reporting and ROAS Management
- Content and Brand Storytelling
- + 2 more
See all E-commerce Marketing & Growth skills → 10 skills
Operations teams keep online retailers stocked and profitable. This scorecard covers sourcing, inventory, supplier relationships, logistics costs and forecasting.
- Product Sourcing and Supplier Negotiation
- Inventory Planning and Forecasting
- Dropship and Third-Party Logistics Management
- Landed Cost, Freight and Margin Analysis
- Range Planning and Lifecycle Management
- Supplier Performance and Quality Control
- Systems and Integrations
- Returns Analysis and Product Issues
- + 2 more
See all E-commerce Operations & Supply skills → 10 skills
E-commerce technology teams build and maintain the platform. This scorecard covers theme and app development, integrations, performance, security and analytics.
- Storefront Theme and Front-End Development
- Platform Apps, APIs and Integrations
- Site Speed and Technical SEO
- Payment, Security and PCI Awareness
- Analytics, Tracking and Tag Management
- Testing, Deployment and Version Control
- Accessibility and Mobile Experience
- Data Feeds and Marketplace Connections
- + 2 more
See all E-commerce Technology & Data skills →