E-commerce & Online Retail
E-commerce Marketing & Growth skills assessment
Growth teams bring shoppers to the store and bring them back. This scorecard covers paid advertising, email and SMS, SEO, content and analytics for online retailers.
- 10 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 10 E-commerce Marketing & Growth skills you can score
These are the default E-commerce Marketing & Growth skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.
Paid Search and Shopping Ads
Manages product and search advertising profitably.
Paid Social and Creative Testing
Runs paid social campaigns and tests creative to find what converts.
Email, SMS and Retention Marketing
Builds email and SMS flows that bring customers back to buy again.
SEO for Product and Category Pages
Optimises product and category pages so they rank and convert.
Influencer, Affiliate and Partnership Programs
Runs influencer, affiliate and partnership programs with clear terms and tracking.
Customer Segmentation and Lifetime Value Analysis
Segments customers and analyses lifetime value to guide spending.
Attribution, Reporting and ROAS Management
Tracks attribution and manages return on ad spend.
Content and Brand Storytelling
Creates content and stories that build brand and trust.
Seasonal Campaign Planning
Plans seasonal campaigns and promotions well ahead.
Testing Culture and Learning
Tests ideas systematically and records what is learned.
Levels included with E-commerce Marketing & Growth
E-commerce Marketing & Growth starts with 5 levels, which SkillScorer calls “Seniority Level” for e-commerce & online retail, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Coordinator
- Specialist
- Senior Specialist
- Growth Manager
- Head of Growth
How E-commerce Marketing & Growth works in SkillScorer
Score
Each team member in a team is scored on the E-commerce Marketing & Growth skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank team members, compare two side by side, or compare your teams against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which E-commerce Marketing & Growth skills need attention. Reports also follow each team leader's team.
E-commerce Marketing & Growth scorecard: common questions
What skills does the E-commerce Marketing & Growth scorecard include?
SkillScorer's E-commerce Marketing & Growth scorecard covers 10 skills: Paid Search and Shopping Ads, Paid Social and Creative Testing, Email, SMS and Retention Marketing, SEO for Product and Category Pages, Influencer, Affiliate and Partnership Programs, Customer Segmentation and Lifetime Value Analysis, Attribution, Reporting and ROAS Management, Content and Brand Storytelling, Seasonal Campaign Planning and Testing Culture and Learning. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are team members scored in E-commerce Marketing & Growth?
Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one team and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with E-commerce Marketing & Growth?
E-commerce Marketing & Growth starts with these levels (called “Seniority Level” in the app): Coordinator, Specialist, Senior Specialist, Growth Manager and Head of Growth. They are just a starting point, so you can rename, reorder or replace them.
Can I change the E-commerce Marketing & Growth skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In e-commerce & online retail the app talks about team members, teams and team leaders, and you can change any of those words too.
Score E-commerce Marketing & Growth with SkillScorer
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