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Skills assessment for Media & Communications

Track editorial, production and audience skills across every journalist, producer and communicator.

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Skills your team could be scored on in Journalism & News Reporting

News JudgementInterviewing TechniqueNews Writing and Style

Every skill, level, and label is editable — this is a starting point, not a fixed list.

Every Media & Communications discipline in SkillScorer

SkillScorer ships with 6 Media & Communications disciplines and 72 individual skills out of the box. Choose a discipline to see every skill, its description and the levels that come with it — each one fully editable, renameable or removable, and you can add your own to match how your organisation actually works.

Journalism & News Reporting

12 skills

Journalists find, verify and tell the stories that matter. This scorecard covers news judgement, interviewing, writing, verification, legal awareness and deadlines so newsrooms can develop reporters with consistent standards.

  • News Judgement
  • Interviewing Technique
  • News Writing and Style
  • Fact-Checking and Verification
  • Source Development
  • Defamation and Court Reporting Law
  • Deadline and Breaking News Response
  • Multiplatform Storytelling
  • + 4 more
See all Journalism & News Reporting skills →

Broadcast Production

12 skills

Broadcast teams put stories to air. This scorecard covers presenting, production, direction, editing, live coordination and technical skills for television and radio producers and presenters.

  • Presenting and On-Air Delivery
  • Script Writing for Broadcast
  • Producing and Rundown Management
  • Live Show Coordination
  • Camera and Audio Operation
  • Video and Audio Editing
  • Guest and Talent Management
  • Studio and Control Room Procedures
  • + 4 more
See all Broadcast Production skills →

Public Relations & Corporate Communications

12 skills

PR professionals build and protect reputation. This scorecard covers strategy, media relationships, writing, issues management and measurement for agencies and in-house teams.

  • Communications Strategy
  • Media Relations and Pitching
  • Media Releases and Copywriting
  • Issues and Crisis Management
  • Spokesperson Training and Briefing
  • Stakeholder Mapping and Engagement
  • Events and Campaign Delivery
  • Social and Digital Communication
  • + 4 more
See all Public Relations & Corporate Communications skills →

Photography & Video Production

12 skills

Photographers and videographers create the images that carry stories. This scorecard covers technical control, composition, lighting, editing, client briefs and delivery for media and commercial studios.

  • Camera and Exposure Control
  • Composition and Framing
  • Lighting Technique
  • Video Shooting and Movement
  • Sound Capture for Video
  • Editing and Colour Grading
  • Brief Interpretation
  • Location and Shoot Management
  • + 4 more
See all Photography & Video Production skills →

Editorial & Content Management

12 skills

Editors shape the quality and consistency of everything a publication produces. This scorecard covers editing, style, headlines, planning, team leadership and audience growth.

  • Copy Editing and Accuracy
  • Headlines and Standfirsts
  • Story Planning and Commissioning
  • Style Guide and Brand Voice
  • Legal and Ethical Review
  • Content Management Systems
  • SEO and Audience Growth
  • Coaching Writers
  • + 4 more
See all Editorial & Content Management skills →

See it set up for Media & Communications

Book a demo and we'll help you configure SkillScorer around how your organisation actually works.

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