Media & Communications
Editorial & Content Management skills assessment
Editors shape the quality and consistency of everything a publication produces. This scorecard covers editing, style, headlines, planning, team leadership and audience growth.
- 12 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 12 Editorial & Content Management skills you can score
These are the default Editorial & Content Management skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.
Copy Editing and Accuracy
Corrects language, facts and style errors thoroughly and consistently.
Headlines and Standfirsts
Writes clear, accurate, engaging headlines that suit each platform.
Story Planning and Commissioning
Plans coverage and commissions stories that serve the audience.
Style Guide and Brand Voice
Applies and maintains a consistent editorial voice.
Legal and Ethical Review
Spots defamation, copyright and ethical risks.
Content Management Systems
Publishes and optimises content efficiently.
SEO and Audience Growth
Uses search and analytics to grow readership.
Coaching Writers
Gives constructive, specific feedback.
Workflow and Deadline Management
Manages editorial workflow and publishing deadlines.
Visual and Layout Judgement
Chooses images and layouts that support the story.
Corrections and Complaints Handling
Handles corrections and complaints properly.
Leadership
Leads editorial teams with clear standards.
Levels included with Editorial & Content Management
Editorial & Content Management starts with 5 levels, which SkillScorer calls “Seniority Level” for media & communications, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Sub-Editor
- Editor
- Senior Editor
- Managing Editor
- Head of Content
How Editorial & Content Management works in SkillScorer
Score
Each team member in a newsroom is scored on the Editorial & Content Management skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank team members, compare two side by side, or compare your newsrooms against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Editorial & Content Management skills need attention. Reports also follow each senior editor's newsroom.
Editorial & Content Management scorecard: common questions
What skills does the Editorial & Content Management scorecard include?
SkillScorer's Editorial & Content Management scorecard covers 12 skills: Copy Editing and Accuracy, Headlines and Standfirsts, Story Planning and Commissioning, Style Guide and Brand Voice, Legal and Ethical Review, Content Management Systems, SEO and Audience Growth, Coaching Writers, Workflow and Deadline Management, Visual and Layout Judgement, Corrections and Complaints Handling and Leadership. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are team members scored in Editorial & Content Management?
Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one newsroom and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Editorial & Content Management?
Editorial & Content Management starts with these levels (called “Seniority Level” in the app): Sub-Editor, Editor, Senior Editor, Managing Editor and Head of Content. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Editorial & Content Management skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In media & communications the app talks about team members, newsrooms and senior editors, and you can change any of those words too.
Score Editorial & Content Management with SkillScorer
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