Media & Communications
Public Relations & Corporate Communications skills assessment
PR professionals build and protect reputation. This scorecard covers strategy, media relationships, writing, issues management and measurement for agencies and in-house teams.
- 12 skills to score
- 1–10 scale on every skill
- 6 starting levels
The 12 Public Relations & Corporate Communications skills you can score
These are the default Public Relations & Corporate Communications skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.
Communications Strategy
Develops clear plans with objectives, audiences, messages and measures.
Media Relations and Pitching
Builds journalist relationships and pitches relevant stories effectively.
Media Releases and Copywriting
Writes clear, newsworthy releases and content that suit each audience.
Issues and Crisis Management
Prepares for and responds to reputational threats with speed and honesty.
Spokesperson Training and Briefing
Prepares executives for interviews and public appearances.
Stakeholder Mapping and Engagement
Identifies and engages the audiences that matter.
Events and Campaign Delivery
Plans and runs launches, events and campaigns to schedule and budget.
Social and Digital Communication
Uses online channels to amplify messages and monitor conversations.
Measurement and Reporting
Tracks coverage, sentiment and outcomes and reports on value.
Client Service and Account Management
Manages client relationships and expectations professionally.
Ethics and Transparency
Communicates honestly and avoids misleading practices.
Creativity
Develops fresh ideas and angles that make communications stand out.
Levels included with Public Relations & Corporate Communications
Public Relations & Corporate Communications starts with 6 levels, which SkillScorer calls “Seniority Level” for media & communications, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Cadet
- Journalist
- Senior Journalist
- Editor
- Senior Editor
- Head of Content
How Public Relations & Corporate Communications works in SkillScorer
Score
Each team member in a newsroom is scored on the Public Relations & Corporate Communications skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank team members, compare two side by side, or compare your newsrooms against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Public Relations & Corporate Communications skills need attention. Reports also follow each senior editor's newsroom.
Public Relations & Corporate Communications scorecard: common questions
What skills does the Public Relations & Corporate Communications scorecard include?
SkillScorer's Public Relations & Corporate Communications scorecard covers 12 skills: Communications Strategy, Media Relations and Pitching, Media Releases and Copywriting, Issues and Crisis Management, Spokesperson Training and Briefing, Stakeholder Mapping and Engagement, Events and Campaign Delivery, Social and Digital Communication, Measurement and Reporting, Client Service and Account Management, Ethics and Transparency and Creativity. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are team members scored in Public Relations & Corporate Communications?
Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one newsroom and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Public Relations & Corporate Communications?
Public Relations & Corporate Communications starts with these levels (called “Seniority Level” in the app): Cadet, Journalist, Senior Journalist, Editor, Senior Editor and Head of Content. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Public Relations & Corporate Communications skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In media & communications the app talks about team members, newsrooms and senior editors, and you can change any of those words too.
Score Public Relations & Corporate Communications with SkillScorer
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