SkillScorer ships with 5 Digital Marketing & Advertising disciplines and 50 individual skills out of the box. Choose a discipline to see every skill, its description and the levels that come with it — each one fully editable, renameable or removable, and you can add your own to match how your organisation actually works.
10 skills
Paid media specialists turn budget into measurable results. This scorecard covers campaign setup, targeting, creative testing, optimisation and reporting so agencies and in-house teams can compare specialists on performance skills.
- Campaign Structure and Account Setup
- Audience Targeting and Segmentation
- Keyword Research and Bid Management
- Ad Copy and Creative Testing
- Conversion Tracking and Attribution
- Budget Pacing and Optimisation
- Landing Page and Funnel Assessment
- Platform Policy and Compliance Knowledge
- + 2 more
See all Paid Media & Performance Marketing skills → 10 skills
SEO and content marketers grow traffic that does not need paying for. This scorecard covers keyword strategy, technical SEO, content creation, link building and measurement for search and content teams.
- Keyword and Search Intent Research
- Technical SEO Auditing
- On-Page Optimisation
- Content Planning and Editorial Calendars
- Writing and Editing for Search and Readers
- Link Building and Digital PR
- Local SEO and Listings Management
- Analytics, Rankings and Reporting
- + 2 more
See all SEO & Content Marketing skills → 10 skills
Social media teams build brand relationships in public. This scorecard covers strategy, content, community management, influencer work and reporting for brands and agencies.
- Platform Strategy and Content Pillars
- Content Creation and Short-Form Video
- Community Management and Response
- Social Listening and Reputation Management
- Influencer and Creator Partnerships
- Paid Social Amplification
- Content Calendar and Scheduling Discipline
- Trend Awareness and Cultural Sensitivity
- + 2 more
See all Social Media & Community Marketing skills → 10 skills
Lifecycle marketers use data to send the right message at the right time. This scorecard covers segmentation, campaigns, automation, deliverability and testing for email and CRM specialists.
- List Building and Segmentation
- Campaign Design and Copywriting
- Automation and Journey Building
- Deliverability and Compliance
- Personalisation and Dynamic Content
- A/B Testing and Optimisation
- CRM and Data Hygiene
- Platform Proficiency
- + 2 more
See all Email, CRM & Marketing Automation skills → 10 skills
Account managers and strategists connect clients' goals to creative and media work. This scorecard covers briefing, strategy, project management, presentation and client relationships for advertising agencies.
- Client Briefing and Objective Setting
- Marketing and Media Strategy
- Creative Brief Writing
- Project Planning and Timeline Management
- Budget and Scope Management
- Presenting Work and Handling Feedback
- Relationship Building and Retention
- Reporting and Campaign Wrap-Ups
- + 2 more
See all Advertising Account Management & Strategy skills →