Digital Marketing & Advertising
SEO & Content Marketing skills assessment
SEO and content marketers grow traffic that does not need paying for. This scorecard covers keyword strategy, technical SEO, content creation, link building and measurement for search and content teams.
- 10 skills to score
- 1–10 scale on every skill
- 6 starting levels
The 10 SEO & Content Marketing skills you can score
These are the default SEO & Content Marketing skills in SkillScorer. Each one is scored from 1 to 10 for every specialist, and you can edit, remove or add skills at any time.
Keyword and Search Intent Research
Finds valuable topics and matches content to what searchers actually want.
Technical SEO Auditing
Identifies and prioritises crawl, speed, structure and indexing issues.
On-Page Optimisation
Optimises titles, headings, internal links and structured data without over-optimising.
Content Planning and Editorial Calendars
Plans useful content around audience needs and business goals.
Writing and Editing for Search and Readers
Produces clear, accurate, engaging content that ranks and converts.
Link Building and Digital PR
Earns quality links and mentions through outreach and valuable assets.
Local SEO and Listings Management
Manages local listings, reviews and location pages effectively.
Analytics, Rankings and Reporting
Tracks organic performance and links it to leads and revenue.
Algorithm and Industry Awareness
Keeps up with search changes and adapts strategy sensibly.
Collaboration with Developers and Designers
Works with technical and creative teams to implement recommendations.
Levels included with SEO & Content Marketing
SEO & Content Marketing starts with 6 levels, which SkillScorer calls “Seniority Level” for digital marketing & advertising, so specialists can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Graduate
- Coordinator
- Specialist
- Senior Specialist
- Team Lead
- Head of Marketing
How SEO & Content Marketing works in SkillScorer
Score
Each specialist in a team is scored on the SEO & Content Marketing skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank specialists, compare two side by side, or compare your teams against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which SEO & Content Marketing skills need attention. Reports also follow each team lead's team.
SEO & Content Marketing scorecard: common questions
What skills does the SEO & Content Marketing scorecard include?
SkillScorer's SEO & Content Marketing scorecard covers 10 skills: Keyword and Search Intent Research, Technical SEO Auditing, On-Page Optimisation, Content Planning and Editorial Calendars, Writing and Editing for Search and Readers, Link Building and Digital PR, Local SEO and Listings Management, Analytics, Rankings and Reporting, Algorithm and Industry Awareness and Collaboration with Developers and Designers. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are specialists scored in SEO & Content Marketing?
Every specialist is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one team and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with SEO & Content Marketing?
SEO & Content Marketing starts with these levels (called “Seniority Level” in the app): Graduate, Coordinator, Specialist, Senior Specialist, Team Lead and Head of Marketing. They are just a starting point, so you can rename, reorder or replace them.
Can I change the SEO & Content Marketing skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In digital marketing & advertising the app talks about specialists, teams and team leads, and you can change any of those words too.
Score SEO & Content Marketing with SkillScorer
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