Digital Marketing & Advertising
Social Media & Community Marketing skills assessment
Social media teams build brand relationships in public. This scorecard covers strategy, content, community management, influencer work and reporting for brands and agencies.
- 10 skills to score
- 1–10 scale on every skill
- 6 starting levels
The 10 Social Media & Community Marketing skills you can score
These are the default Social Media & Community Marketing skills in SkillScorer. Each one is scored from 1 to 10 for every specialist, and you can edit, remove or add skills at any time.
Platform Strategy and Content Pillars
Chooses the right platforms and content themes for the brand and audience.
Content Creation and Short-Form Video
Produces engaging, on-brand posts and short videos suited to each platform.
Community Management and Response
Replies to comments and messages quickly, helpfully and in the brand voice.
Social Listening and Reputation Management
Monitors mentions and responds to praise, complaints and risk.
Influencer and Creator Partnerships
Finds, briefs and manages influencers and measures the results.
Paid Social Amplification
Supports organic content with paid promotion.
Content Calendar and Scheduling Discipline
Plans and publishes consistently using scheduling tools.
Trend Awareness and Cultural Sensitivity
Uses trends smartly without damaging the brand.
Analytics and Reporting
Reports reach, engagement and business impact clearly.
Crisis Response and Escalation
Handles negative attention calmly and escalates sensitive issues.
Levels included with Social Media & Community Marketing
Social Media & Community Marketing starts with 6 levels, which SkillScorer calls “Seniority Level” for digital marketing & advertising, so specialists can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Graduate
- Coordinator
- Specialist
- Senior Specialist
- Team Lead
- Head of Marketing
How Social Media & Community Marketing works in SkillScorer
Score
Each specialist in a team is scored on the Social Media & Community Marketing skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank specialists, compare two side by side, or compare your teams against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Social Media & Community Marketing skills need attention. Reports also follow each team lead's team.
Social Media & Community Marketing scorecard: common questions
What skills does the Social Media & Community Marketing scorecard include?
SkillScorer's Social Media & Community Marketing scorecard covers 10 skills: Platform Strategy and Content Pillars, Content Creation and Short-Form Video, Community Management and Response, Social Listening and Reputation Management, Influencer and Creator Partnerships, Paid Social Amplification, Content Calendar and Scheduling Discipline, Trend Awareness and Cultural Sensitivity, Analytics and Reporting and Crisis Response and Escalation. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are specialists scored in Social Media & Community Marketing?
Every specialist is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one team and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Social Media & Community Marketing?
Social Media & Community Marketing starts with these levels (called “Seniority Level” in the app): Graduate, Coordinator, Specialist, Senior Specialist, Team Lead and Head of Marketing. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Social Media & Community Marketing skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In digital marketing & advertising the app talks about specialists, teams and team leads, and you can change any of those words too.
Score Social Media & Community Marketing with SkillScorer
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