Digital Marketing & Advertising
Advertising Account Management & Strategy skills assessment
Account managers and strategists connect clients' goals to creative and media work. This scorecard covers briefing, strategy, project management, presentation and client relationships for advertising agencies.
- 10 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 10 Advertising Account Management & Strategy skills you can score
These are the default Advertising Account Management & Strategy skills in SkillScorer. Each one is scored from 1 to 10 for every specialist, and you can edit, remove or add skills at any time.
Client Briefing and Objective Setting
Draws out clear objectives, audiences and success measures from clients.
Marketing and Media Strategy
Builds sound strategies based on insight, competitors and the customer journey.
Creative Brief Writing
Writes clear briefs that inspire and direct creative teams.
Project Planning and Timeline Management
Plans workflows, deadlines and approvals to deliver projects on time.
Budget and Scope Management
Tracks costs, manages scope changes and protects agency margin.
Presenting Work and Handling Feedback
Presents ideas persuasively and manages client feedback constructively.
Relationship Building and Retention
Builds trust with client stakeholders and spots growth opportunities.
Reporting and Campaign Wrap-Ups
Reports results and learnings clearly to justify future investment.
Working with Creative and Media Teams
Coordinates specialists and keeps them focused on the brief.
Commercial Awareness
Understands client industries and the value of the work to them.
Levels included with Advertising Account Management & Strategy
Advertising Account Management & Strategy starts with 5 levels, which SkillScorer calls “Seniority Level” for digital marketing & advertising, so specialists can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Account Coordinator
- Account Executive
- Account Manager
- Senior Account Manager
- Account Director
How Advertising Account Management & Strategy works in SkillScorer
Score
Each specialist in a team is scored on the Advertising Account Management & Strategy skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank specialists, compare two side by side, or compare your teams against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Advertising Account Management & Strategy skills need attention. Reports also follow each team lead's team.
Advertising Account Management & Strategy scorecard: common questions
What skills does the Advertising Account Management & Strategy scorecard include?
SkillScorer's Advertising Account Management & Strategy scorecard covers 10 skills: Client Briefing and Objective Setting, Marketing and Media Strategy, Creative Brief Writing, Project Planning and Timeline Management, Budget and Scope Management, Presenting Work and Handling Feedback, Relationship Building and Retention, Reporting and Campaign Wrap-Ups, Working with Creative and Media Teams and Commercial Awareness. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are specialists scored in Advertising Account Management & Strategy?
Every specialist is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one team and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Advertising Account Management & Strategy?
Advertising Account Management & Strategy starts with these levels (called “Seniority Level” in the app): Account Coordinator, Account Executive, Account Manager, Senior Account Manager and Account Director. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Advertising Account Management & Strategy skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In digital marketing & advertising the app talks about specialists, teams and team leads, and you can change any of those words too.
Score Advertising Account Management & Strategy with SkillScorer
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