Retail
Visual Merchandising skills assessment
Well-presented stock sells faster. This scorecard measures how team members build displays, follow planograms, keep signage accurate and refresh the floor so the store looks its best from opening to close.
- 12 skills to score
- 1–10 scale on every skill
- 6 starting levels
The 12 Visual Merchandising skills you can score
These are the default Visual Merchandising skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.
Planogram Compliance
Sets and maintains stock exactly as the planogram specifies, including facings, shelf position and quantities.
Display Construction
Builds attractive, stable and safe displays that draw customers in and highlight key products.
Colour and Layout
Uses colour blocking, sightlines and spacing to create a floor layout that guides customers through the store.
Signage and Pricing Accuracy
Ensures every ticket, shelf-edge label and promotional sign is correct, current and easy to read.
Window and Entrance Presentation
Keeps windows and entry points fresh, uncluttered and aligned with the current campaign.
Seasonal Changeovers
Plans and completes seasonal and promotional changes efficiently, with minimal disruption to trade.
Stock Presentation Standards
Fronts, folds, sizes and faces product consistently so shelves and racks always look full and tidy.
Lighting and Props
Positions lighting, fixtures and props to add appeal without creating hazards or clutter.
Store Tidiness
Keeps aisles, fitting rooms and counters clean and clear throughout the trading day.
Brand Standards
Applies brand guidelines from head office accurately, including layouts, fonts and campaign materials.
Commercial Awareness
Understands which products drive sales and margin and gives them the best positions on the floor.
Time Management
Completes merchandising tasks within allocated time without pulling too many people off the sales floor.
Levels included with Visual Merchandising
Visual Merchandising starts with 6 levels, which SkillScorer calls “Grade” for retail, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Trainee
- Team Member
- Senior Team Member
- Team Leader
- Assistant Manager
- Store Manager
How Visual Merchandising works in SkillScorer
Score
Each team member in a store is scored on the Visual Merchandising skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank team members, compare two side by side, or compare your stores against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Visual Merchandising skills need attention. Reports also follow each supervisor's store.
Visual Merchandising scorecard: common questions
What skills does the Visual Merchandising scorecard include?
SkillScorer's Visual Merchandising scorecard covers 12 skills: Planogram Compliance, Display Construction, Colour and Layout, Signage and Pricing Accuracy, Window and Entrance Presentation, Seasonal Changeovers, Stock Presentation Standards, Lighting and Props, Store Tidiness, Brand Standards, Commercial Awareness and Time Management. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are team members scored in Visual Merchandising?
Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one store and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Visual Merchandising?
Visual Merchandising starts with these levels (called “Grade” in the app): Trainee, Team Member, Senior Team Member, Team Leader, Assistant Manager and Store Manager. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Visual Merchandising skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In retail the app talks about team members, stores and supervisors, and you can change any of those words too.
Score Visual Merchandising with SkillScorer
Book a demo and we'll set up Retail and Visual Merchandising with the skills, levels and wording ready to go.
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