Tourism & Travel
Tourism Business & Destination Management skills assessment
Destination managers grow visitor economies. This scorecard covers marketing, product development, partnerships, data and visitor experience.
- 12 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 12 Tourism Business & Destination Management skills you can score
These are the default Tourism Business & Destination Management skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.
Destination Marketing
Promotes destinations to target visitors through campaigns and partnerships.
Tourism Product Development
Develops visitor experiences and packages.
Partnerships and Stakeholder Engagement
Works with operators, councils and communities.
Visitor Data and Research
Uses visitor data and research to guide decisions.
Digital and Social Marketing
Uses digital and social channels to reach visitors.
Events and Festivals
Plans events and festivals that attract visitors.
Sustainability and Community Impact
Manages tourism's environmental and community impacts sustainably.
Budget and Grant Management
Manages budgets and grants for tourism projects.
Reporting and Evaluation
Reports on visitation and evaluates the results of campaigns.
Industry Knowledge
Keeps up with tourism trends, markets and competitors.
Communication and Presentation
Presents plans and results clearly to stakeholders.
Leadership
Leads teams and partnerships towards shared destination goals.
Levels included with Tourism Business & Destination Management
Tourism Business & Destination Management starts with 5 levels, which SkillScorer calls “Grade” for tourism & travel, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Coordinator
- Officer
- Manager
- Senior Manager
- Director
How Tourism Business & Destination Management works in SkillScorer
Score
Each team member in a venue is scored on the Tourism Business & Destination Management skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank team members, compare two side by side, or compare your venues against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Tourism Business & Destination Management skills need attention. Reports also follow each team leader's venue.
Tourism Business & Destination Management scorecard: common questions
What skills does the Tourism Business & Destination Management scorecard include?
SkillScorer's Tourism Business & Destination Management scorecard covers 12 skills: Destination Marketing, Tourism Product Development, Partnerships and Stakeholder Engagement, Visitor Data and Research, Digital and Social Marketing, Events and Festivals, Sustainability and Community Impact, Budget and Grant Management, Reporting and Evaluation, Industry Knowledge, Communication and Presentation and Leadership. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are team members scored in Tourism Business & Destination Management?
Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one venue and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Tourism Business & Destination Management?
Tourism Business & Destination Management starts with these levels (called “Grade” in the app): Coordinator, Officer, Manager, Senior Manager and Director. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Tourism Business & Destination Management skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In tourism & travel the app talks about team members, venues and team leaders, and you can change any of those words too.
Score Tourism Business & Destination Management with SkillScorer
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