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Visitor Information & Attraction Operations skills assessment

Attraction staff shape the whole visit. This scorecard covers information, ticketing, queue management, safety and service for visitor centres and attractions.

  • 12 skills to score
  • 1–10 scale on every skill
  • 6 starting levels

The 12 Visitor Information & Attraction Operations skills you can score

These are the default Visitor Information & Attraction Operations skills in SkillScorer. Each one is scored from 1 to 10 for every team member, and you can edit, remove or add skills at any time.

  1. Visitor Information and Recommendations

    Gives accurate local information and suggests activities that suit each visitor.

  2. Ticketing and POS Accuracy

    Sells tickets and handles payments accurately.

  3. Queue and Capacity Management

    Manages queues and capacity for safety and comfort.

  4. Customer Service and Complaint Handling

    Handles complaints politely and finds solutions.

  5. Safety Briefings and Site Rules

    Explains safety information and site rules clearly.

  6. First Aid and Emergency Response

    Responds to injuries and emergencies with first aid and the correct procedures.

  7. Retail and Merchandise Sales

    Sells merchandise and suggests items visitors will like.

  8. Accessibility Support

    Assists visitors with access needs so everyone can enjoy the attraction.

  9. Cleanliness and Presentation

    Keeps the attraction clean and inviting.

  10. Product and Event Knowledge

    Knows what's on and can answer questions.

  11. Teamwork

    Works with other staff to run the site.

  12. Cultural Awareness

    Welcomes visitors from all cultures respectfully.

Levels included with Visitor Information & Attraction Operations

Visitor Information & Attraction Operations starts with 6 levels, which SkillScorer calls “Grade” for tourism & travel, so team members can be grouped and compared fairly. Rename, reorder or replace them at any time.

  • Trainee
  • Team Member
  • Senior Team Member
  • Team Leader
  • Supervisor
  • Manager

How Visitor Information & Attraction Operations works in SkillScorer

Score

Each team member in a venue is scored on the Visitor Information & Attraction Operations skills in the Skills Matrix: tap a cell, type a score, and it saves itself.

Compare

Rank team members, compare two side by side, or compare your venues against each other to see exactly where the strengths and gaps are.

Track

Scores are kept year after year, so you can see who is improving and which Visitor Information & Attraction Operations skills need attention. Reports also follow each team leader's venue.

Visitor Information & Attraction Operations scorecard: common questions

What skills does the Visitor Information & Attraction Operations scorecard include?

SkillScorer's Visitor Information & Attraction Operations scorecard covers 12 skills: Visitor Information and Recommendations, Ticketing and POS Accuracy, Queue and Capacity Management, Customer Service and Complaint Handling, Safety Briefings and Site Rules, First Aid and Emergency Response, Retail and Merchandise Sales, Accessibility Support, Cleanliness and Presentation, Product and Event Knowledge, Teamwork and Cultural Awareness. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.

How are team members scored in Visitor Information & Attraction Operations?

Every team member is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one venue and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.

Which levels come with Visitor Information & Attraction Operations?

Visitor Information & Attraction Operations starts with these levels (called “Grade” in the app): Trainee, Team Member, Senior Team Member, Team Leader, Supervisor and Manager. They are just a starting point, so you can rename, reorder or replace them.

Can I change the Visitor Information & Attraction Operations skills and wording?

Yes. The skills, levels and labels are all editable per organisation. In tourism & travel the app talks about team members, venues and team leaders, and you can change any of those words too.

Score Visitor Information & Attraction Operations with SkillScorer

Book a demo and we'll set up Tourism & Travel and Visitor Information & Attraction Operations with the skills, levels and wording ready to go.

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