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Business Development skills assessment

Business development builds the pipeline before sales begins. This scorecard scores prospecting, partnerships, proposals and market analysis to give leaders a consistent view of growth capability.

  • 12 skills to score
  • 1–10 scale on every skill
  • 5 starting levels

The 12 Business Development skills you can score

These are the default Business Development skills in SkillScorer. Each one is scored from 1 to 10 for every employee, and you can edit, remove or add skills at any time.

  1. Market and Opportunity Research

    Identifies segments, targets and opportunities using evidence.

  2. Lead Generation

    Builds qualified leads through outreach, events and referrals.

  3. Networking and Relationship Building

    Grows trusted relationships with decision makers and partners.

  4. Partnership Development

    Structures partnerships that deliver mutual value.

  5. Proposal and Tender Writing

    Writes persuasive, accurate proposals that address client needs.

  6. Value Proposition Development

    Articulates a clear, differentiated offer.

  7. Negotiation

    Reaches commercial terms that protect margin and the relationship.

  8. CRM and Pipeline Reporting

    Keeps opportunities and forecasts current and accurate.

  9. Presentation Skills

    Presents confidently to executives and groups.

  10. Competitor Awareness

    Understands the competitive landscape and positions accordingly.

  11. Handover to Delivery

    Ensures new business transitions smoothly to account and delivery teams.

  12. Resilience

    Stays motivated through long sales cycles and rejection.

Levels included with Business Development

Business Development starts with 5 levels, which SkillScorer calls “Grade” for corporate, so employees can be grouped and compared fairly. Rename, reorder or replace them at any time.

  • Coordinator
  • Business Development Representative
  • Business Development Manager
  • Senior Manager
  • Director

How Business Development works in SkillScorer

Score

Each employee in a department is scored on the Business Development skills in the Skills Matrix: tap a cell, type a score, and it saves itself.

Compare

Rank employees, compare two side by side, or compare your departments against each other to see exactly where the strengths and gaps are.

Track

Scores are kept year after year, so you can see who is improving and which Business Development skills need attention. Reports also follow each team leader's department.

Business Development scorecard: common questions

What skills does the Business Development scorecard include?

SkillScorer's Business Development scorecard covers 12 skills: Market and Opportunity Research, Lead Generation, Networking and Relationship Building, Partnership Development, Proposal and Tender Writing, Value Proposition Development, Negotiation, CRM and Pipeline Reporting, Presentation Skills, Competitor Awareness, Handover to Delivery and Resilience. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.

How are employees scored in Business Development?

Every employee is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one department and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.

Which levels come with Business Development?

Business Development starts with these levels (called “Grade” in the app): Coordinator, Business Development Representative, Business Development Manager, Senior Manager and Director. They are just a starting point, so you can rename, reorder or replace them.

Can I change the Business Development skills and wording?

Yes. The skills, levels and labels are all editable per organisation. In corporate the app talks about employees, departments and team leaders, and you can change any of those words too.

Score Business Development with SkillScorer

Book a demo and we'll set up Corporate and Business Development with the skills, levels and wording ready to go.

Book a demo