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Sales skills assessment

Measure the skills that win and keep customers, from prospecting and needs discovery to objection handling, negotiation and pipeline management. Compare sales teams and territories on the same scale.

  • 12 skills to score
  • 1–10 scale on every skill
  • 7 starting levels

The 12 Sales skills you can score

These are the default Sales skills in SkillScorer. Each one is scored from 1 to 10 for every employee, and you can edit, remove or add skills at any time.

  1. Prospecting

    Ability to identify and qualify new sales opportunities.

  2. Needs Analysis

    Ability to uncover and understand customer needs through questioning.

  3. Product Knowledge

    Depth of knowledge of products and services being sold.

  4. Objection Handling

    Ability to address and overcome customer objections confidently.

  5. Closing

    Ability to bring a sales conversation to a successful close.

  6. Relationship Building

    Ability to build trust and long-term relationships with clients.

  7. Negotiation

    Ability to negotiate terms and reach mutually beneficial agreements.

  8. Pipeline Management

    Ability to manage and progress a sales pipeline effectively.

  9. Communication

    Verbal and written communication skills in a sales context.

  10. Resilience

    Ability to recover from rejection and maintain motivation.

  11. CRM Proficiency

    Ability to accurately and consistently use CRM tools.

  12. Time Management

    Ability to prioritise and manage workload for maximum output.

Levels included with Sales

Sales starts with 7 levels, which SkillScorer calls “Grade” for corporate, so employees can be grouped and compared fairly. Rename, reorder or replace them at any time.

  • Graduate
  • Junior
  • Intermediate
  • Senior
  • Lead
  • Manager
  • Executive

How Sales works in SkillScorer

Score

Each employee in a department is scored on the Sales skills in the Skills Matrix: tap a cell, type a score, and it saves itself.

Compare

Rank employees, compare two side by side, or compare your departments against each other to see exactly where the strengths and gaps are.

Track

Scores are kept year after year, so you can see who is improving and which Sales skills need attention. Reports also follow each team leader's department.

Sales scorecard: common questions

What skills does the Sales scorecard include?

SkillScorer's Sales scorecard covers 12 skills: Prospecting, Needs Analysis, Product Knowledge, Objection Handling, Closing, Relationship Building, Negotiation, Pipeline Management, Communication, Resilience, CRM Proficiency and Time Management. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.

How are employees scored in Sales?

Every employee is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one department and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.

Which levels come with Sales?

Sales starts with these levels (called “Grade” in the app): Graduate, Junior, Intermediate, Senior, Lead, Manager and Executive. They are just a starting point, so you can rename, reorder or replace them.

Can I change the Sales skills and wording?

Yes. The skills, levels and labels are all editable per organisation. In corporate the app talks about employees, departments and team leaders, and you can change any of those words too.

Score Sales with SkillScorer

Book a demo and we'll set up Corporate and Sales with the skills, levels and wording ready to go.

Book a demo