Corporate
Marketing skills assessment
Assess brand, content, digital and analytics skills for marketing teams. Score campaign planning and execution consistently so managers can target training and recognise strengths.
- 13 skills to score
- 1–10 scale on every skill
- 7 starting levels
The 13 Marketing skills you can score
These are the default Marketing skills in SkillScorer. Each one is scored from 1 to 10 for every employee, and you can edit, remove or add skills at any time.
Brand Management
Ability to develop and maintain consistent brand identity.
Content Creation
Ability to create engaging content across channels.
Digital Marketing
Proficiency in digital channels including SEO, SEM and social media.
Data & Analytics
Ability to interpret campaign data and derive insights.
Campaign Planning
Ability to plan and execute marketing campaigns end to end.
Copywriting
Ability to write clear, compelling and persuasive copy.
Customer Insight
Ability to understand target audiences and translate into strategy.
Project Management
Ability to deliver marketing projects on time and within budget.
Social Media Management
Plans, publishes and reviews social content that suits each platform and audience.
SEO and Search Marketing
Applies keyword, content and technical practices that improve organic and paid search performance.
Email and CRM Marketing
Builds segmented, personalised campaigns and measures opens, clicks and conversions.
Design Sense
Reviews and briefs creative work that follows brand guidelines and communicates effectively.
Budget and ROI Tracking
Tracks spend against results and adjusts campaigns to improve return on investment.
Levels included with Marketing
Marketing starts with 7 levels, which SkillScorer calls “Grade” for corporate, so employees can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Graduate
- Junior
- Intermediate
- Senior
- Lead
- Manager
- Executive
How Marketing works in SkillScorer
Score
Each employee in a department is scored on the Marketing skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank employees, compare two side by side, or compare your departments against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Marketing skills need attention. Reports also follow each team leader's department.
Marketing scorecard: common questions
What skills does the Marketing scorecard include?
SkillScorer's Marketing scorecard covers 13 skills: Brand Management, Content Creation, Digital Marketing, Data & Analytics, Campaign Planning, Copywriting, Customer Insight, Project Management, Social Media Management, SEO and Search Marketing, Email and CRM Marketing, Design Sense and Budget and ROI Tracking. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are employees scored in Marketing?
Every employee is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one department and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Marketing?
Marketing starts with these levels (called “Grade” in the app): Graduate, Junior, Intermediate, Senior, Lead, Manager and Executive. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Marketing skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In corporate the app talks about employees, departments and team leaders, and you can change any of those words too.
Score Marketing with SkillScorer
Book a demo and we'll set up Corporate and Marketing with the skills, levels and wording ready to go.
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