Corporate
Communications & Public Relations skills assessment
Communications teams protect and build reputation. This scorecard covers writing, media relations, issues management and internal communication so leaders can benchmark and grow their communications capability.
- 12 skills to score
- 1–10 scale on every skill
- 5 starting levels
The 12 Communications & Public Relations skills you can score
These are the default Communications & Public Relations skills in SkillScorer. Each one is scored from 1 to 10 for every employee, and you can edit, remove or add skills at any time.
Writing and Editing
Produces clear, accurate, on-brand copy for different audiences and channels.
Media Relations
Builds journalist relationships and pitches stories effectively.
Issues and Crisis Communication
Plans and delivers timely, honest communication during an incident.
Internal Communications
Keeps employees informed and engaged using appropriate channels.
Messaging and Positioning
Develops key messages that reflect strategy and resonate with audiences.
Spokesperson Support
Prepares executives for interviews, panels and public appearances.
Social and Digital Channels
Manages organisational accounts and community responses.
Event and Sponsorship Communication
Promotes events and partnerships to targeted audiences.
Measurement and Reporting
Tracks reach, sentiment and outcomes to improve communication.
Stakeholder Mapping
Identifies and prioritises audiences and their needs.
Brand Consistency
Applies brand guidelines across material and partners.
Confidentiality and Judgement
Handles embargoed and sensitive information appropriately.
Levels included with Communications & Public Relations
Communications & Public Relations starts with 5 levels, which SkillScorer calls “Grade” for corporate, so employees can be grouped and compared fairly. Rename, reorder or replace them at any time.
- Coordinator
- Officer
- Senior Officer
- Manager
- Head of Communications
How Communications & Public Relations works in SkillScorer
Score
Each employee in a department is scored on the Communications & Public Relations skills in the Skills Matrix: tap a cell, type a score, and it saves itself.
Compare
Rank employees, compare two side by side, or compare your departments against each other to see exactly where the strengths and gaps are.
Track
Scores are kept year after year, so you can see who is improving and which Communications & Public Relations skills need attention. Reports also follow each team leader's department.
Communications & Public Relations scorecard: common questions
What skills does the Communications & Public Relations scorecard include?
SkillScorer's Communications & Public Relations scorecard covers 12 skills: Writing and Editing, Media Relations, Issues and Crisis Communication, Internal Communications, Messaging and Positioning, Spokesperson Support, Social and Digital Channels, Event and Sponsorship Communication, Measurement and Reporting, Stakeholder Mapping, Brand Consistency and Confidentiality and Judgement. Each one comes with a written description of what it measures, and you can edit, rename, remove or add skills to suit your organisation.
How are employees scored in Communications & Public Relations?
Every employee is scored from 1 to 10 on each skill (1 = Poor, 5 = Average, 10 = Elite), one department and year at a time. Scores autosave in the Skills Matrix, and the 18 built-in reports turn them into rankings, radar charts, skill gaps and year-on-year trends.
Which levels come with Communications & Public Relations?
Communications & Public Relations starts with these levels (called “Grade” in the app): Coordinator, Officer, Senior Officer, Manager and Head of Communications. They are just a starting point, so you can rename, reorder or replace them.
Can I change the Communications & Public Relations skills and wording?
Yes. The skills, levels and labels are all editable per organisation. In corporate the app talks about employees, departments and team leaders, and you can change any of those words too.
Score Communications & Public Relations with SkillScorer
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